With the WE.LOVE.PRINT Initiative, we are strengthening the graphic arts industry both internally and externally. We are repositioning the industry for what it is: versatile, sustainable, high-tech and irreplaceable. We promote training and further education in the industry in order to successfully counter the shortage of skilled workers and create a large community of "print lovers".
Do you want to become part of our initiative? – we will contact you, support you in selecting your participation package and send you your login details. The first step is yours
Register
Print is an indispensable and yet often overlooked cornerstone of our society. Despite its significance, the products it produces are often taken for granted and its importance underestimated. It is time to give the entire industry back the visibility it deserves and to show it appreciation. After all, print is not just a means to an end, but an integral part of our cultural identity and an indispensable part of our daily lives.
The printing industry is facing major challenges - but one thing is clear: it can't do without print! Print is indispensable, it is present in all areas of our daily lives. As co-initiator of WE.LOVE.PRINT., we are committed to making the power and versatility of print visible again. We want to create a new awareness for print products so that the demand for printed products increases again and the entire industry is strengthened in the long term. Because print is not only tradition, but also innovation, which we are actively helping to shape.
German printing and media companies are among the most modern in the world. All industries and organizations are absolutely dependent on our print products - which means: nothing works without us! It is precisely this message that the initiative will impressively convey to the public, consumers, decision-makers and the urgently needed next generation of skilled workers.
Over a year ago, the idea was born that we need to do something for print in general. It's not about a black and white view between the digital world and print, but about a responsible mix! Without print, things simply wouldn't work in many areas; print is everywhere, but is often no longer even noticed. This is one reason for the current challenges facing our industry. And this is where the WE.LOVE.PRINT initiative comes in. We all have to work together to ensure that print is brought back into society's consciousness. That is why I would like to motivate everyone who works in or for this industry to support the initiative as a member.
We love print - print is our passion! That's why we want to convince and inspire others. It goes without saying that we are part of the WE.LOVE.PRINT initiative!
There is no question that print is outstanding. The advantages of print for product and brand communication in the multichannel publishing environment are also obvious, unfortunately only to insiders. The tasks of the initiative will be: to transfer print into the world of digital transformation, to demonstrate the advantages of Print 2.0 in such a way that they create benefits for marketers and to anchor print in society in a new way.
As a partner to the printing industry, we witness print media every day that generates enthusiasm and provides an effective advertising response to our fast-paced society. We are therefore committed to working with our partners to give the positive messages of the WE.LOVE.PRINT campaign greater visibility.
We want to improve the image of the graphic arts industry and put its potential in the spotlight. This will help you to be perceived as a leading force in the industry.
Here you can find out all about the latest trends and topics in the graphic arts industry. The knowledge you gather here will help you to always be one step ahead.
We want to show talents from across the industry who is at the forefront of innovation. A great opportunity to meet new colleagues and experts.
At WE.LOVE.PRINT you will meet like-minded people and experts with whom you can exchange ideas and work together. A perfect place to develop new ideas.
From training courses to workshops - you'll find everything you need to develop your team and push your performance. It's simply better to celebrate together!
You are part of the sustainable industry. We'll work together to educate you. This not only pays off today, but also secures you a strong position in the market in the long term.
Our goal by 2026 is to gain around 1,000 committed participants who will contribute an average of €3,000 per year to support our initiative.
We are investing this media budget of around € 3,000,000 back into the development and strengthening of the graphic arts industry.
Externally, we want to sustainably improve the visibility and reputation of the industry, demonstrate its full potential and both impart specialist knowledge and attract and retain highly qualified specialists for the future. Internally, we focus on effectively networking skills, promoting continuous knowledge transfer, building a strong community and successfully communicating our services.
