Anyone who knows Rüdiger Maaß knows that he is not a functionary, but a man of conviction. As Managing Director of the German Media Production Association and co-initiator of WE.LOVE.PRINT, he is Part of the community - with a clear attitude, decades of experience and a real vision for the future of print.

Rüdiger sees what many overlook: That print can still play a strong role in the concert of media channels - if we tell it right. Individualization, sustainability, multi-sensory: printed media can do more today than ever before. And yet many companies are reflexively opting for digital formats - not because they are better, but because they lack knowledge. This is exactly where WE.LOVE.PRINT comes in: as a platform for exchange, enlightenment and new beginnings.

For Rüdiger, one thing is clear: the industry doesn't need new hype, but a new mindset. Transformation is not a loss, but an opportunity - provided they are tackled together. WE.LOVE.PRINT therefore not only aims to pool knowledge, but also to connect people and ideas.

Rüdiger puts it in a nutshell: the golden times of the past were often overslept, today we have to act consciously - courageously, collaboratively, future-oriented. Perhaps this is precisely the next departure. And who better to help initiate it than someone who not only loves print, but also lives it?

👉 The full portrait is now available in the current issue of the TrueColors magazine from GMG - Click here for the preview:
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